HC Deb 07 July 1980 vol 988 c46W
Mr. Greville Janner

asked the Minister of Transport whether he will take steps to increase the awareness of danger to children on foot during the summer holiday season.

Mr. Kenneth Clarke

A television publicity campaign aimed both at schoolchildren and at the mothers of younger children took place in April and May. Next month there will be a poster campaign to reinforce the message of road safety education in schools. Major publicity efforts are likely to be more effective if they precede peak accident periods, which for pre-school children are the summer months and for school children May and October. The next television campaign is therefore timed for September.