§ Mr. Higginsasked the Minister for the Civil Service if he will give figures for Government expenditure on advertising in each of the last five years and his estimate for 1980–81.
§ Mr. ChannonThe figures for Government expenditure on advertising in the last five financial years and the current year are as follows:
£million 1974–75 … … … 15.6 1975–76 … … … 17.5 1976–77 … … … 13.9 1977–78 … … … 17.6 1978–79 … … … 24.2 1979–80 … … (forecast) 28.6 The estimates for 1980–81 are still under consideration, and it is too early to give any firm forecast of the sum likely to be spent on advertising.
§ Mr. Higginsasked the Minister for the Civil Service how much was spent by central Government on newspaper advertising in the last year for which figures are readily available; and how much was paid for advertising in each major national newspaper in the same year.
§ Mr. ChannonIn 1978–79, the sum spent by central Government on press advertising placed by the Central Office of Information was £12,260,000. The424W amount paid for advertising in the major national newspapers was as follows:
£ Daily Mirror 1,353,000 Sunday Mirror 364,000 Sunday People 324,000 Glasgow Daily Record 150,000 Glasgow Sunday Mail 24,000 Daily Express 1,051,000 Daily Mail 891,000 Daily Telegraph 622,000 Financial Times 249,000 The Guardian 179,000 News of the World 342,000 The Observer 193,000 Observer Magazine 137,000 Sun 1,306,000 Sunday Express 637,000 Sunday Telegraph 189,000 Telegraph Sunday Magazine 142,000 The Sunday Times 318,000 The Sunday Times Magazine 148,000 The Tones 161,000