§ Mr. Dudley Smithasked the Secretary of State for Social Services what progress has been made in his Department's good neighbour campaign; what results have been achieved; and what has been the approximate cost of the campaign to date.
§ Mr. EnnalsThe good neighbour campaign, which is now administered by an advisory group on which all major interests are represented has made very substantial progress in influencing public attitudes to the giving and receiving of help, and in encouraging tens of thousands of people to give help to their neighbours, either through the 50 national organisations which are supporting the campaign, or through locally-based schemes, or through individual initiatives. The campaign is evolving improved ways of complementing by voluntary effort the work of the statutory services, and plans later this year to issue guidelines on good practice, a care code for use by those whose work brings them to other people's homes, and a teaching kit to encourage voluntary participation by young people.
The approximate cost of the campaign up to the end of April 1978, including the cost of publicity material, which was met by savings in the Departmental publicity Vote, and administrative costs was £143,000.