§ Mr. James Lamondasked the Secretary of State for Defence what is the average cost, per recruit obtained, of advertising in connection with recruitment to the Armed Services.
§ Mr. WellbelovedIn the last financial year about £3.35 million was spent on advertising in aid of Service recruitment and a total of 40,244 recruits were entered. On this simple basis the average advertising cost of each recruit is about £83, but this average is misleading, since advertising is concentrated mainly on personnel in current shortage categories.