Mr. Brorhertonasked the Secretary of State for Energy (1) what fee is being paid to Taylor Nelson and Associates to conduct a survey among the people who ordered "Save It" booklets;
(2)what is the cost to public funds of the survey conducted by Taylor Nelson and Associates on "Save It" booklets;
(3)how many completed questionnaires have been received by Taylor Nelson and Associates in their survey on "Save It" booklets;
(4)how many market research organisations were invited to submit estimates for the survey of people who ordered "Save It" booklets; and what were their names;
(5)what is the total number of people who have been asked to participate in the survey by Taylor Nelson and Associates on "Save It" booklets;
(6)what is the cost to public funds of providing stamped addressed envelopes for replies to the Taylor Nelson and Associates survey on the "Save It" booklets.
§ Dr. John A. CunninghamThe total cost to my Department of the survey conducted by Taylor, Nelson and Associates among the people who ordered "Save It" booklets will be approximately £7,600. This figure includes the cost of business reply envelopes and the fee paid to Taylor, Nelson and Associates.
Over 260,000 coupons were received in response to advertising and a sample of 800 people were asked to participate in the survey. They were approached either for a personal interview or by telephone or by letter.
The survey has not yet been completed, but it is anticipated that the final number of respondents will be around 560.
356WThree market research organisations were invited to submit estimates for the survey. Their names are: British Market Research Bureau Limited; Communication Research Limited; Taylor, Nelson and Associates Limited.