§ Mr. McCuskerasked the Secretary of State for Defence (1) what was the amount spent on advertising in the Belfast Telegraph, Belfast Newsletter and Irish News on recruitment to the Army, excluding the Ulster Defence Regiment, the Royal Navy and the Royal Air Force each year since 1970; and what was the response each year to each newspaper campaign in terms of replies and conversions;
(2) what was the amount spent on advertising in the Belfast Telegraph, Belfast Newsletter and Irish News on Ulster Defence Regiment recruitment in each year since its formation; and what was the response each year to each newspaper campaign in terms of replies and conversions:
(3) what was the amount spent on advertising in the Belfast Telegraph, Belfast Newsletter and Irish News on Territorial Army Volunteer Reserve recruitment in each year since 1970; and what was the response each year to each newspaper campaign in terms of replies and conversions.
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§ Mr. WellbelovedDetails of expenditure on Press advertising by the Central
1973–74 1974–75 1975–76 1976–77 £ £ £ £ Royal Navy/Royal Marines Belfast Telegraph … … Nil 1,535 1,000 670 Belfast Newsletter … … Nil Nil Nil Nil Irish News … … Nil Nil Nil Nil Army (excluding UDR and TAVR) Belfast Telegraph … … 1,930 580 1,460 890 Belfast Newsletter … … 580 375 725 Nil Irish News … … Nil Nil Nil Nil TAVR Belfast Telegraph … … Nil Nil 835 410 Belfast Newsletter … … Nil Nil Nil 250 Irish News … … Nil Nil Nil Nil UDR Belfast Telegraph … … 2,270 17,870 8,680 5,210 Belfast Newsletter … … 1,170 10,585 3,310 2,850 Irish News … … 400 6,340 2,120 1,675 Royal Air Force Belfast Telegraph … … Nil Nil Nil Nil Belfast Newsletter … … 120 Nil Nil Nil Irish News … … Nil Nil Nil Nil Details of expenditure for earlier years are not available.
Response to individual press advertisements may take any one of a number of forms and there is no reliable way of assessing it in precise quantitative terms for particular newspapers.