§ Mr. William Clarkasked the Minister for the Civil Service whether all national, provincial and local papers will carry similar advertisements to those that it is intended will appear in the Morning Star; and what is the circulation needed for Government advertisements to be placed in a publication.
§ Mr. Charles R. MorrisAny decision to use theMorning Star for Government advertising would most likely be taken in the context of a national campaign seeking maximum coverage of the adult population; and in such a circumstance all or most other national newspapers would probably be used. It would not follow that all provincial and local newspapers would also be used because of the heavy duplication of readership with the national Press. But, depending on the campaign, there might be occasions when selected regional newspapers would be required. There is no minimum circulation which qualifies a publication for consideration for Government advertising. Advertising media schedules are drawn up on a value-for-money basis in the light of the audience objectives of the particular campaign.
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§ Mr. Stokesasked the Minister for the Civil Service what journals or publications with a circulation of under 50,000 are considered for Government advertising.
§ Mr. Charles R. MorrisAny publications can be considered for Government advertising if it is likely to reach or add to the defined audience for a particular campaign at an economical cost. Decisions to use a particular publication are based on independently audited circulation figures. Exceptionally, publications which do not produce such figures are used when they are the only ones covering a particular area or sector of the population.