§ Mr. Moonmanasked the Secretary of State for Defence what are the percentages and totals of his advertising budget allocated to both daily and Sunday newspapers at 31st December 1975 and to 30th June 1976.
§ Mr. WellbelovedAdvertising expenditure by the Central Office of Information on behalf of the Ministry of Defence in all media for the 12 months ended 31st December 1975 was £3,558,434. Of this £1,088,427, or 30.6 per cent., was in respect of advertisements in national daily newspapers and £544,454, or 15.3 per cent., in Sunday newspapers. For the six months ended 30th June 1976 advertising expenditure in all media was £2,079,314. Of this £522,629, or 25.1 per cent., was in respect of advertisements in national daily newspapers and £389,858, or 18.7 per cent. in Sunday newspapers.