§ Mr. Moonmanasked the Secretary of State for Trade what are the percentages and totals of his advertising budget allocated to both daily and Sunday newspapers at 31st December 1975 and to 30th June 1976.
§ Mr. MeacherAdvertising expenditure in all media by the Central Office of Information for the Department of Trade68W for the 12 months period ending 31st December 1975 was £10,720; of this £7,787 or 73 per cent. was spent in national daily newspapers and £1,178 or 11 per cent. in Sunday newspapers.
For the six months period ending 30th June 1976 advertising expenditure in all media was £16,794; of this £6,978 or 42 per cent. was spent in national daily newspapers and £7,846 or 47 per cent. in Sunday newspapers.