§ Mr. D. E. Thomasasked the Secretary of State for Social Services if she will, in view of her Department's recent advice on dried milk products, initiate an advertising campaign on all media to encourage breast feeding.
§ Mr. MeacherNo. This requires continuing health education rather than an intensive campaign. My Department has already sought to encourage breast feeding in a number of ways since the publication of the report on "Present day practice in infant feeding" in October 1974, and the Health Education Council has recently produced posters for display in ante-natal clinics and leaflets for distribution to expectant mothers advocating breast feeding. I am confident that the steps already being taken will ensure that all women having babies are made aware of the advantages of breast feeding.