§ Mr. Sillarsasked the Minister for the Civil Service what is his estimate of the Government's expenditure on advertising in 1973, 1974 and the present year; and if he will list the main advertising campaigns showing the cost against each.
§ Mr. Charles R. MorrisThe amounts spent in each financial year were as follows:
£ 1973–74 19,360,185 1974–75 18,857,130 1975–76 (estimated) 25,679,710 The main advertising campaigns in each year were:
Campaign Cost £ 1973–74 Army Recruitment 1,987,000 Navy Recruitment 1,302,000 RAF Recruitment 989,000 Fuel Emergency and Petrol Coupons 2,543,000 Classified advertising through HMSO 2,460,905 Department for National Savings 1,467,271 Wearing of Seat Belts 965,000 Pedestrian Safety 929,000 1974–75 Army Recruitment 2,026,000 Navy Recruitment 1,252,000 RAF Recruitment 976,000 Classified advertising through HMSO 2,822,152 Department for National Savings 1,550,848 Energy Conservation 1,442,000 Pedestrian Safety 789,000 Wearing of Seat Belts 728,000 1975–76 (estimated) Army Recruitment 1,785,000 Navy Recruitment 1,133,000 RAF Recruitment 764,000 Classified advertising through HMSO 3,526,000 Energy Conservation 3,471,000 Department for National Savings 1,744,860 Counter-Inflation 1,650,000 Pedestrian Safety 886,000