§ Mr. D. E. Thomasasked the Secretary of State for Wales what was the total advertising budget of his Department in each year from 1970 to 1974; and if he will give a breakdown by media, subjects and languages.
§ Mr. John MorrisMy Department spent directly through agents the following sums on advertising in the Welsh language press and English language Press in Wales during the financial years mentioned.
Welsh Language Press £ 1970–71 1,877 1971–72 1,879 1972–73 3,097 1973–74 2,813 1974–75 2,610
English Language Press £ 1970–71 4,875 1971–72 7,095 1972–73 16,028 1973–74 9,998 1974–75 21,325 No television advertising was undertaken. The subject matter was mainly in respect of statutory orders, and specialist posts. In addition, the Central Office of Information places advertising in the Welsh Press mainly on local advertising in support of national campaigns, for example, on improvement grants and 365W road safety. A breakdown of expenditure in earlier years is not available but in 1974–75 the COI spent a total of £4,784 on advertising in the Welsh language Press and £21,610 in the English language Press. These sums include amounts spent on behalf of Departments other than the Welsh Office.
§ Mr. D. E. Thomasasked the Secretary of State for Wales (1) what was the total amount spent in each year from 1970 to 1975 by his Department on advertising free milk; and if he will break down the amount by media and language;
(2) what was the total amount spent by his Department on advertising free school meals in each year from 1970 to 1975; and if he will break down the amount by media and language.
§ Mr. John MorrisMy Department has not itself advertised the availability of free milk and meals in school. Local education authorities have, however, been encouraged to bring these provisions to the attention of those likely to benefit.