§ Mr. Moateasked the Secretary of State for Energy if he will list the main saving measures still in operation requiring support from the general public; if he can assess the effectiveness of these measures; and what has been the total cost of advertising and implementing them.
§ Mr. EadieDetails of measures taken by the Government to reduce energy consumption were published in Annex IV of the report by the Select Committee on Science and Technology on Energy Conservation. These measures are still in operation. We look to the general public to respond by using energy with maximum economic efficiency at all times, at home, at work and on the roads.
314WThe effectiveness of the measures cannot be assessed exactly because other important factors, notably lower industrial activity and the weather, have contributed to the considerable drop in energy consumption since 1973. I am satisfied, however, that the "Save It" campaign, together with the rest of the Government's energy conservation programme, is playing a valuable part in encouraging the more economic and efficient use of energy.
The publicity campaign, now entering its fourth stage to run to next March, is expected to have cost about £5 million over 15 months. Other costs of implementing the Government's measures cannot be readily quantified.