§ Mr. D. E. Thomasasked the Secretary of State for the Environment what is the protected advertising budget of his Department for 1975–76; and if he will give a breakdown by media, subjects and languages.
§ Mr. Denis HowellThe estimated expenditure for advertising all road safety, transport housing and allied social and environmental subjects in the current financial year is £2,304,000. Principal media being used are television, newspapers and posters, with small amounts being spent in cinema and commercial radio advertising.
With the exception of a small amount of social service advertising in immigrant publications, all advertising will be in the English language.
A complete breakdown of subjects and media used for every item in the current year's estimated advertising expenditure would require inordinate research to collate, and some campaigns have still to be worked out in detail, since they are dependent on legislation still before the House. The broad outline, however, is that the main advertising campaigns in this financial year will be on seat belts (£475,000), pedestrian safety (£990,000), vehicle separation distances (£166,000), drinking and driving (£188,000), rate rebates (£107,000) and Rent Act (£45,000).
§ Mr. D. E. Thomasasked the Secretary of State for the Environment what was the total advertising budget of his Department in each year from 1970 to 1974; and if he will give a breakdown by media, subjects and languages.
§ Mr. Denis HowellInformation is not readily available in the complete subject and media detail requested and would require disproportionate research to collate. However, the advertising expenditure for the relevant financial years was:
219W This expenditure covers all road safety, transport, housing and allied social service and miscellaneous environmental subjects.
Total £ 1970–71 930,644 1971–72 1,155,450 1972–73 2,757,220 1973–74 3,009,300 1974–75 2,767,315 The main advertising media used were television, newspapers, and posters and, in 1974–75, there was a small expenditure on commercial radio stations.
With the exception of a minimal expenditure in immigrant publications on housing subjects, all advertising was in the English language.
§ Mr. D. E. Thomasasked the Secretary of State for the Environment what was the total amount spent by his Department in each year from 1970 to 1975 on advertising rent and rate rebates and allowances; and if he will give a breakdown of that amount by media and languages.
§ Mr. ArmstrongThe expenditure for the years concerned was as follows:
£ 1970–71 5,416 1971–72 542 1972–73 186,730 1973–74 481,659 1974–75 179,183 1975–76 (estimated) 111,700 The bulk of the expenditure was in Press advertising, with posters as the secondary medium, and a lesser proportion in television.
With the exception of a minimal expenditure in immigrant publications, all advertising was in the English language.