§ Mr. Frank Allaunasked the Secretary of State for Defence what is the cost of advertising for recruitment of Forces officers in the last 12 months to the latest available date; how many recruits were made; and what is the average cost of advertising per recruit.
471W
§ Mr. JohnThe cost of advertising for officers and the number of officer recruits in the financial year 1973–74 and the comparable information so far available in the current financial year is as follows:
Officers Expenditure on advertising Central Office of Information and Ministry of Defence Votes Actual 1973–74 Number of officers recruited 1973–74 £ RN/RM 441,160 553 Army 403,250 979 RAF 399,590 705 Tri-Service Totals 1,244,000 2,237
Officers 1974–75 Up to 31st January 1975 1974–75 Up to 31st January 1975 £ RN/RM 236,800 491 Army 382,300 898 RAF 280,600 488 Tri-Service Totals 899,700 1,877 It can be misleading to associate recruiting results in any one period directly with the level of advertising in the same period, and I will write to my hon. Friend on this point.