§ Mr. Meacherasked the Secretary of State for Social Services what has been the number of families who successfully applied for family income supplement at 3rd August, 1971; what has been the weekly increase in successful applications for this benefit since that date; what were the dates during this period when advertising campaigns promoting this benefit were carried out; and how much each of these campaigns cost.
§ Mr. DeanFollowing is the information:
Claims received Awards made* To 3rd August, 1971 61,695 25,318 Week ending: 10th August, 1971 8,322 2,602 17th August, 1971 8,200 3,018 24th August, 1971 7,845 3,533 31st August, 1971 5,505 2,879 7th September, 1971 5,981 3,571 14th September, 1971 4,420 3,128 21st September, 1971 4,059 3,019 28th September, 1971 3,597 2,711 5th October, 1971 3,932 2,521 12th October, 1971 4,599 1,980 19th October, 1971 4,372 1,932 †22nd October, 1971 2,146 1,064 29th October, 1971 3,890 1,244 5th November, 1971 3,575 1,839 12th November, 1971 3,315 1,797 19th November, 1971 3,400 2,181 26th November, 1971 3,163 2,081 3rd December, 1971 2,880 1,818 10th December, 1971 2,959 1,765 17th December, 1971 2,367 1,725 31st December, 1971 (Two weeks) 3,354 2,571 7th January, 1972 2,975 979 14th January, 1972 3,526 1,015 21st January, 1972 3,276 1,195 28th January, 1972 2,998 1,281 4th February, 1972 2,665 1,308 11th February, 1972 2,714 1,386 18th February, 1972 3,720 1,471 25th February, 1972 2,854 2,065 3rd March, 1972 2,596 2,119 10th March, 1972 2,790 1,958 17th March, 1972 2,888 2,139 24th March, 1972 2,715 2,561 31st March, 1972 2,870 1,611 7th April, 1972 5,994 1,535 14th April, 1972 8,000 (estimated) 2,177 * Relating to claims made two to three weeks earlier. † Change in week ending. The above figures do not include claims or awards made for renewal of expiring awards, but include a small number of families for whom the second award was not a continuation of an earlier award.
63WThe total cost of advertising campaigns for family income supplement are as follows:
£ 12th May-4th June, 1971 … 60,000 28th July-15th August, 1971 … 150,000 29th September-15th October, 1971 … 100,000 27th March-23rd April, 1972 … 150,000