HC Deb 22 November 1971 vol 826 cc274-5W
Mr. Parkinson

asked the Secretary of State for Social Services what has been the rate of take-up of family income supplement at the latest available date, and what cost/benefit analyses have been done to show the impact of advertising on the rate of take-up.

Mr. Dean

85,000 families are benefiting from family income supplement after three months Of these 25,000 are wage-stop cases Although it is too early to assess cost/benefit accurately, research so far shows advertising to have had a potent impact, about equal as between press and TV Claims almost doubled after the July-August campaign.

Mr. Prescott

asked the Secretary of State for Social Services how many people have claimed the family income supplement in the Hull area; and how many have been granted it.

Mr. Dean

The number of families now in receipt of family income supplements in the Yorkshire and Humberside departmental region is about 7,000. I regret that regional estimates of claims made and rejected and statistics for smaller areas than departmental regions are not available.