§ Mr. Deakinsasked the Minister of Agriculture, Fisheries and Food what estimate he has made of the effect on consumption per head of milk of the increased consumer price announced in the 1971 Annual Review.
§ Mr. Anthony StodartThe increase in the retail price of milk at the beginning of July, taken in isolation, might result in a reduction in consumption—provisionally estimated for 1970 at 240.. pints per head per annum—of rather less than one pint per head in 1971. A number of other important factors, however, such as changes in real incomes, consumer preference and the use of substitutes also influence liquid milk consumption.