§ Mr. Kinnockasked the Secretary of State for Social Services what steps he will take to encourage all parents to continue to purchase the same quantity of milk for family consumption after the cheap milk entitlement ends for certain families on 4th April, 1971.
§ Mr. AlisonPublicity in connection with the consumption of milk is the concern of the National Dairy Council which, I understand, is promoting a publicity campaign, commencing in March, directed principally at those mothers who will be called upon to pay the full price for their milk when cheap welfare milk ends. The campaign will be based on the nutritional importance of milk in the diet and will involve the use of television, Press and posters.