HC Deb 19 May 1969 vol 784 c11W
Mr. Pavitt

asked the Secretary of State for Social Services if he will introduce legislation to prevent the use of the nude female form in advertising by the pharmaceutical industry.

Mr. Grossman

I understand that in December, 1968, the Code of Practice Committee of the Association of the British Pharmaceutical Industry informed members that they would condemn such promotional methods when designed to altract attention to the text of an advertisement. I do not think that legislation would be appropriate.