§ Mr. Murrayasked the Chancellor of the Exchequer what was the cost of Government advertising in each of the following newspapers in 1968, namely, the Daily Express, Daily Mail, Daily Mirror, Daily Sketch, Daily Telegraph, The Guardian. The Times, The Sun, Financial Times, Morning Star, Evening News, Evening Standard, Sunday Express, Sunday Telegraph, News of the World, The People, The Observer, The Sunday Times and The Sunday Mirror.
§ Mr. Harold LeverThe following table shows the cost in 1968 of display advertising in the newspapers named.
AMOUNTS PAID BY GOVERNMENT DEPARTMENTS (EXCLUDING THE POST OFFICE) ON DISPLAY ADVERTISING SPACE IN CERTAIN NEWSPAPERS IN 1968. Newspaper Expenditure £ Daily Express … … 340,735 Daily Mail … … 102,271 Daily Mirror … … 488,888 Daily Sketch. … … 45,951 Daily Telegraph … … 307,470 Financial Times … … 47,884 Guardian … … 46,673 Morning Star … … — Sun … … 59,042 Times … … 65,807 News of the World … … 143,603 People … … 154,593 Sunday Express … … 173,442 Sunday Mirror … … 276,460 Sunday Telegraph … … 34,567 Sunday Times … … 314,651 Observer … … 143,418 Evening News … … 30,026 Evening Standard … … 34,956 NOTES:
The amounts are those paid to advertising agents.
Comparable information for semi-display and classified advertising is not readily available.
§ Mr. Murrayasked the Chancellor of the Exchequer what was the cost of Government advertising on B.B.C.1, B.B.C.2 and independent television in 1968.
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§ Mr. Harold LeverThere is no advertising on B.B.C.1 and B.B.C.2 The cost of advertising time bought by the Central Office of Information for Government Departments on independent television in 1968 was £976,335. This does not include any direct expenditure by the Post Office.