§ Dr. John Dunwoodyasked the Postmaster-General how much time has been taken on British Broadcasting Corporation television and independent television during the last convenient 12-month period by officially sponsored programmes concerned with road safety, fire hazards, accident prevention at home and in industry and health education, respectively.
§ Mr. StonehouseDuring the calendar year, 1968, the British Broadcasting Corporation (BBC 1) and the Independent Television Authority broadcast free of charge the following transmissions of short public service films and slides on the subjects nominated:
BBC 1 (by regions) ITV(by company areas) Subject (Number of transmissions) (Number of transmissions) Road Safety 3,200 9,204 Home Accidents 235 574 Industrial Accidents 47 285 Health Education 1,743 2,703 Fire Prevention 750 1,538 Since each item might vary from 7 seconds to 3 minutes, it would be too complex to work out exact "time taken". The average length per item used would be about 45 seconds.
In the same period, the cost of time bought by the Central Office of Information on I.T.V. for the Ministry of Transport for advertising the Road Safety campaign was £579,640. No time was bought for any of the other categories mentioned.