HC Deb 12 February 1969 vol 777 c310W
70. Mr. Ridley

asked the President of the Board of Trade if he will state the results in terms of sales of the experiment with cut-price, non-advertised soap powders conducted by Procter and Gamble and Unilever Limited, at his request.

Mrs. Gwyneth Dunwoody

I cannot disclose detailed sales figures, which are confidential, but the companies inform me that about 20 per cent. of their sales of heavy duty washing powders are of the less advertised brands.