§ Dr. Ernest A. Daviesasked the Postmaster-General what machinery exists to enable him to prevent the advertisement of particular products by reference to them in the course of British Broadcasting Corporation television broadcasts; if, in the light of the particular instance to which his attention has been drawn in correspondence, he is satisfied that this machinery is working effectively; and if he will make a statement.
§ Mr. StonehouseNone. The B.B.C. may not without my consent broadcast any matter in return for payment and I have no reason to suppose that they do not observe this requirement.
It is, of course, open to the B.B.C. to refer in their programmes to firms or products by name. The responsibility for deciding whether to do so rests on the 152W Corporation and I do not intervene. I am writing to my hon. Friend about the particular case to which he has drawn my attention.