HC Deb 05 March 1968 vol 760 c72W
Mr. Alfred Morris

asked the Minister of Social Security what was the cost of the Government's publicity campaigns in respect of supplementary pensions; and if she will estimate the increased uptake of these pensions resulting from the publicity work undertaken by her Department.

Mr. Pentland

The cost of the press advertising campaign for supplementary pensions in October, 1966 was £48,220. In addition, four new posters were produced at a cost of £676.

About 600,000 claims to supplementary pension were received during and immediately after the publicity campaign, two-thirds of which were successful.