HC Deb 25 July 1968 vol 769 cc214-5W
Mr. Gwilym Roberts

asked the Minister of Social Security if she will circulate local authorities asking them to publish in the local Press and to advertise generally where and when local family entitlements are obtainable at the same time as her family entitlements booklet is sent out.

Mrs. Hart

I have asked the local authorities of the areas in which the leaflet is being distributed to co-operate in the campaign, and I am writing to the local Press in each area.

I had considered my hon. Friend's suggestion about advertisements but I doubt whether we can reach the people at whom this campaign is aimed in this way.

Mr. Barnes

asked the Minister of Social Security whether she can now announce her plans to launch her entitlement campaign aimed at assisting low-income families.

Mrs. Hart

The issue of entitlement leaflets is beginning on Monday, 29th July, with Post Office delivery to householders living in Scotland, Wales, the Northern Region, the South-West and Merseyside. I am at present considering how far it may be possible to make an assessment of the effects of the leaflet upon upon the take-up of various benefits to guide consideration of methods of publicity about entitlement to benefits in other parts of the country.