§ Mr. Elystan Morganasked the Prime Minister if he will discuss with the National Economic Development Council the possibility of initiating an intensive advertisement campaign exhorting United Kingdom consumers to buy British-produced goods and commodities in preference to those of foreign origin and manufacture.
§ The Prime MinisterHer Majesty's Government have made it clear on several occasions that they strongly support all efforts to persuade British buyers to meet more of their requirements from competitive home production. The National Economic Development Council has made it one of its major tasks, through the individual Economic Development Committees, to encourage such competitive production and will be doing all it can to ensure that British producers and consumers take advantage of the new opportunities which devaluation presents.