HC Deb 25 January 1968 vol 757 c154W
48. Mr. Rose

asked the Postmaster-General what is the purpose of the General Post Office's current advertising campaign suggesting that the public should stamp cards with 4d. in order to give them V.I.P. treatment to speed them on their way; and whether he will discontinue the campaign.

Mr. Edward Short

Mail sent at the 3d. printed paper rate is liable to be deferred in favour of fully-paid mail. For most printed papers this deferment can be accepted as worth the saving in postage. But date of delivery is important with greetings cards and the purpose of this campaign is to avoid the disappointment caused by their late arrival.