HC Deb 31 May 1967 vol 747 cc20-1W
Mr. Ryan

asked the President of the Board of Trade if he will invite representations from interested organisations, after he has decided on the guide lines to his proposed inquiry into advertising, but before he proceeds to commission the execution of the project.

Mr. Jay

Before commissioning this work, I shall seek the advice of any organisation which seems to me able to contribute usefully towards settling the scope of the research and the best method of conducting it.

Mr. Ryan

asked the President of the Board of Trade if he will defer any decisions regarding the form of his proposed research into advertising, until the Advertising Association publishes the findings of the survey it commissioned from an independent research company.

Mr. Jay

I hope to see the report on this survey within the next few weeks; it will be some time later before details of the research I intend to commission can be settled.

Mr. Ryan

asked the President of the Board of Trade if he will publish a list of the organisations and companies he intends to consult before he institutes his proposed study of the functions of advertising in the economy.

Mr. Jay

What consultations would be helpful and appropriate will emerge as the formulation of this research project develops; it would not therefore be practicable to publish a list.