§ Mr. Winnickasked the Minister of Housing and Local Government if he will now state what plans are in progress to publicise the option mortgage scheme.
§ Mr. GreenwoodAn explanatory booklet will be the main basis of publicity. I am asking the lending agencies to send a copy to every existing borrower who could conceivably benefit. The first two million copies of the booklet are already on their way to lending agencies. Three million more will be going out during the next two weeks.
We are backing this up with an extensive advertising campaign in national 86W daily and Sunday papers stretching from early August to the end of the year. This will remind borrowers when they have to make up their minds.
We will supplement this with announcements on television and radio.