§ Mr. Fellasked the Chancellor of the Exchequer what were the total amounts spent by Government Departments on all forms of advertising and publicity in each of the years from 1960 to 1965; and what percentages of these amounts were spent on television advertising.
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§ Mr. DiamondComprehensive information is not readily available precisely in the form requested. I give below in Table A the total provision each year in Estimates shown under the heading Home Information in Table IX (or its equivalent) of the Financial Secretary's annual memoranda on the Estimates, augmented by provision shown elsewhere for commercial
TABLE A ADVERTISING AND PUBLICITY IN THE UNITED KINGDOM 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 A. HOME INFORMATION Total Estimates provision (including TV) £000 3,734 4,496 4,855 5,156 6,534 7,960 Television advertising expenditure £000 123 652 569 417 772 530 Percentage of T.V. advertising to total % 3.3 14.5 11.7 8.1 11.8 6.7 B. COMMERCIAL PUBLICITY Total Estimates provision (including TV) £000 578 863 870 1,317 1,712 2,023 Television advertising expenditure £000 — — — 104 49 27 Percentage of T.V. advertising to total % — — — 7.9 2.9 1.3 C. Both categories A and B Total Estimates provision (including TV) £000 4,312 5,359 5,725 6,473 8,246 9,983 Television advertising expenditure £000 123 652 569 521 821 557 Percentage of T.V. advertising to total % 2.9 12.2 9.9 8.1 10.0 5.6 NOTES:
- (1) Total Estimates provision includes any supplementary estimates up to 1963–64 inclusive Supplementary provision in 1964–65 and 1965–66 is not identifiable in this form. Provision for some expenditure which is not strictly publicity is also included, e.g., salaries of information staff not concerned with publicity. The extraneous elements cannot be separated.
- (2) Expenditure by Government Departments in connection with overseas trade fairs has not been included.
- (3) Commercial publicity includes that of the Export Credits Guarantee Department, the Public Trustee, the Ordnance Survey, the Post Office and H.M. Stationery Office.
TABLE B OVERSEAS INFORMATION 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 Total Estimates Provision … £000 18,070 20,740 21,220 25,781 29,329 29,884 NOTES:
- (1) The activities covered by these figures are the operational and staff costs of those Departments and Agencies which are concerned with the projection abroad of the policies, aims and achievements of the United Kingdom. They cover all services of the British Information Services, the B.B.C.'s overseas broadcasts and the work of the British Council.
- (2) None of the Overseas Information money was spent on television advertising.