§ 66. Mr. Fowlerasked the President of the Board of Trade whether his Department is sponsoring, through the National Marketing Council, three courses in marketing at American universities in 1967 for senior British executives; how many executives will be sent; and what will be the cost in foreign exchange.
§ Mr. MasonIn general, I approve the National Marketing Council's efforts to improve marketing efficiency in British industry. But I cannot yet say whether special financial support for these courses is necessary. Nor can I state the numbers of executives involved, nor the cost in foreign exchange.
§ Mr. Fowlerasked the President of the Board of Trade whether, in deciding whether his Department should sponsor courses in marketing for British executives at American universities in 1967, he consulted representatives of the British teachers of marketing in universities.