§ Mr. John Wellsasked the Postmaster-General what was the total spent by his Department on advertising in the past year; and by what sum he intends to reduce it in the current year as a result of the present economic situation.
§ Mr. Edward ShortThe total spent by the Post Office on advertising including staff advertisements in 1965–66 was £1,172,000.
The sum allocated for the present year is £1,459,000. This includes the cost of publicity to launch the Post Office Savings Department Investment Accounts (£200,000), Giro (£230,000). an educational campaign on All Figure Numbering (£60,000) and staff advertisements (£750,000). Further expenditure of some £300,000 has been postponed in view of the present economic situation.
§ Mr. Danceasked the Postmaster-General how much money was spent by his Department on newspaper advertising during the last convenient three-monthly period; and if he will give separate totals for staff advertisements and for general publicity.
§ Mr. Edward ShortThe amount of money spent by the Post Office on newspaper advertising during the three months ended 30th June, 1966 was £262,664.
Of this, £219,634 was spent on staff advertising and £43,030 on general publicity.