§ Mr. Dellasked the President of the Board of Trade what plans he has for assisting British participation in overseas trade fairs and trade weeks, and similar promotional activities during the current financial year.
§ Mr. JayAs I indicated in my speech in the Budget debate on the 8th April, the proposed programme of overseas trade fairs, British Weeks and store promotions in which the Board of Trade is participating this year is a heavy one. Major items in the programme include British Pavilions organised by the Board at international exhibitions in Johannesburg, Budapest, Poznan and Moscow. An all-British Exhibition will be held in Toyko next October together with a British Fortnight, and to these the Board is also giving financial assistance.
There is a marked increase in the number of joint venture projects in which the Board of Trade supports participation by industry in specialised fairs. Fifty such projects are planned, the more important at Cologne, Paris, Frankfurt and Hanover.
In addition to the British Week held at Amsterdam earlier this month, there will be major British Weeks at Milan in October and Hong Kong in March next year. Some 50 store promotions are also being supported in Canada, the United States and Europe.
It is likely that other events will also be included; but the following commitments represent the main part of the programme:
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Place Title and Date Type of participation Paris … International Exhibition of Women's Ready-made Apparel, 24th-29th April, 1965. Joint venture with the British Fashion Export Group. Hanover … Hanover Fair, 24th April-2nd May, 1965 Joint ventures with the Stationers' Association of Great Britain and Ireland, the British Electrical and Allied Manufacturers' Association, and the Federation of Associations of Materials Handling Equipment, and Official Information Office. Montreal … Grocery and Supermarket Show, 25th-28th April, 1965. Joint venture with the Food Manufacturers' Federation, The Cake and Biscuit Alliance, and The Cocoa and Chocolate Alliance. Copenhagen … Hotel Display by the Dundee Chamber of Commerce, 26th-30th April, 1965. Joint venture with the Dundee Chamber of Commerce. Casablanca … International Trade Fair, 29th April-16th May, 1965. British Pavilion. Brussels … International Trade Fair, 30th April-11th May, 1965. Official Information stand. Dusseldorf … International Fashion and Sales Week (IGEDO), 2nd-6th May, 1965. Joint venture with the British Fashion Export Group. Stockholm … Display of British Carpets, 3rd-6th May, 1965. Joint venture with the British Carpets Promotion Council. Gothenburg … Swedish Trade Fair, 7th–15th May, 1965 Official Information Stand. Rome … 7th International Lighthouse Conference and Exhibition of Aids to Navigation, 9th-29th May, 1965. Joint venture with the United Kingdom Atomic Energy Authority. Oslo … International Snipping Exhibition, 14th-30th May, 1965. Joint venture with the Shipbuilding Conference. Budapest … Industrial Fair, 21st-31st May, 1965 British Pavilion. Madrid … Feria del Campo, 21st May-21st June, 1965. Joint venture with the Agricultural Engineers' Association, Trade Enquiry stand and a Scotch Whisky pub. Frankfurt … International Textile Exhibition (INTERSTOFF)25th-28th May, 1965. Joint venture with the Textile Promotion Consultative Committee. Moscow … Scientific Instruments Display (SIMA), 26th May-4th June, 1965. Joint venture with the Scientific Instrument Manufacturers' Association. Luxembourg … International Trade Fair, 27th May-6th June, 1965. Official Information stand. Padua … International Samples Fair, 31st May-13th June, 1965. Official Information stand. Barcelona … International Samples Fair, 1st-15th, June, 1965. Official Information Stand and Cinema. Jonkoping … 5th European Agriculture and Industrial Fair (ELMIA), 3rd-13th June, 1965. Joint ventures with the Rural Industries Bureau and the Agricultural Engineers' Association and an Official Information stand. Paris … International Air Show, 11th-20th June, 1965. Official Thematic display with the Ministry of Aviation. Poznan … International Trade Fair, 13th–27th June, 1965. British Pavilion. Paris … Salon International des Industries et Arts du Feu, 19th-25th June, 1965. Joint ventures with the British Pottery Manufacturers' Federation and the Glass Manufacturers' Federation. Dublin … Scottish Thistle Export Group, 23rd-25th June, 1965. Joint venture with the Scottish Thistle export group. Munich … 3rd International Exhibition of Transport and Communications, 25th June-3rd October, 1965. Joint venture with London Transport. Diepp … Sussex/Normandy Fair, 10th-18th July, 1965. Assistance to the Federation of Sussex Industries. Messina … Messina Fair, 8th–22nd August, 1965 … Official Information office. New York … National Fancy Food and Confectionery Show, 15th-18th August, 1965. Piccadilly Shop organised by Consulate-General in association with local agents. Izmir … International Fair, 20th August-20th September, 1965. British Pavilion (locally organised) and Foreign Office Information stand. Board of Trade support for site rent. Cologne … International Men's Fashion Week, 27th-29th August, 1965. Joint venture with the Tie Manufacturers Association. Basle … International Exhibition of Industrial Electronics (INEL), 7th-11th September, 1965. Assistance to Ministry of Aviation display. 112W113W
Place Title and Date Type of participation Bari … International Levant Fair, 7th-20th September, 1965. Official Information stand. Paris … International Leather Week, 10th-15th September, 1965. Joint ventures with the Clothing Manufacturers Federation, and the Leather Importers, Factors and Merchants Association and British Leather Federation. Brussels … International Heating and Ventilating Exhibition, 11th-19th September, 1965. Joint ventures with the National Council of Building Material Producers. Moscow … International Exhibition of Chemistry in Industry, Construction and Agriculture, 11th-26th September, 1965. British Pavilion. Vienna … International Autumn Trade Fair, 12th-19th September, 1965. British Section, including joint ventures with the British Furniture Manufacturers Federated Associations, the British Radio Equipment Manufacturers Association, the Federation of British Audio, the Federation of British Horticultural Exporters, the Birmingham Engineering & Building Centre and the British Carpets Promotion Council. Brno … International Trade Fair, 12th-26th September, 1965. Official Information stand. Frankfurt … International Motor Show, 16th-26th September, 1965. Joint venture with the Society of Motor Manufacturers and Traders. Tokyo … British Exhibition, 17th September-3rd October, 1965. Organised by British Overseas Fairs Ltd. Cologne … Anuga (Fine Foods and Provisions) Exhibition, 25th September-3rd October, 1965. Joint venture with the Food Manufacturers' Federation Inc. Stockholm … Technical Fair, 1st-7th October, 1965 Joint venture with the Birmingham Chamber of Commerce. Chicago … National Shoe Fair, 9th-13th October, 1965. Joint venture with the British Footwear Manufacturers' Federation. Dusseldorf … 3rd International Congress and Exhibition for Instrumentation and Automation (INTERKAMA), 13th-19th October, 1965. Official thematic display with the Ministry of Aviation. Copenhagen … 1st International Trade Fair (Consumer Goods), 15th-24th October, 1965. Joint ventures with the Federation of Sussex Industries and the Development Corporation for Wales, and an Official Information stand. Cologne … International Trade Fair for Sports Goods, Camping Equipment and Garden Furniture (SPOGA), 24th-26th October, 1965. Joint venture with the Federation of British Manufacturers of Sports and Games. Lima … Pacific International Trade Fair, 30th October-14th November, 1965. British Pavilion. Dusseldorf … International Fashion and Sales Week (IGEDO), 3rd-7th November, 1965. Joint ventures with the British Fashion Export Group and the Associated Fashion Designers of London. Utrecht … Furniture Trade Fair, 8th-13th November, 1965. Joint venture with the British Furniture Manufactures Federated Associations. Paris … International Building Exhibition (Batimat), 18th-28th November, 1965. Joint venture with the National Council of Building Material Producers. Frankfurt … International Textile Exhibition (INTERSTOFF), 23rd-26th November, 1965. Joint venture with the Textile Promotion Consultative Committee. Hamburg … Boat Show, January, 1966 Official Information stand in conjunction with Ship and Boat Builders' National Federation. Cologne … International Furniture Fair, 25th-30th January, 1966. Joint venture with the British Furniture Manufacturers' Federated Associations. Paris … International Toy Fair, 6th-12th February, 1966. Joint venture with the British Toy Manufacturers' Federation. Nuremberg … International Toy Fair, 13th-18th February, 1966. Joint venture with the British Toy Manufacturers' Federation. Melbourne … International Trade Fair, 2nd-19th March, 1966. British Pavilion.
PROPOSED BRITISH WEEKS AND STORE PROMOTIONS OVERSEAS IN THE FINANCIAL YEAR 1965–1966 Place Name of Promotion Dates 1965 Bordeaux, La Rochelle, Nimes, Le Mans, Nice, Toulouse Store promotions: Various stores of the Paris-France S.A. group 15th March-10th April Cologne Store promotion: Karstadt 10th-22nd May Amsterdam British Week 14th-23rd May Washington (D.C.) Store promotion: Import Fair by Lansburgh's (including British element) 11th-18th September Winnipeg Store Promotion: T. Eaton Co. 16th-29th September Tokyo British Fortnight (in conjunction with the British Exhibition) 17th September-3rd October Philadelphia (Pennsylvania) Store promotion: Import Fair by Lit Bros. (including British element) 18th-25th September Los Angeles (California) Store promotion: Bullocks Inc. (Menswear) End of September Rochester (New York) Store promotion: Sibley, Lindsay & Curr Co. 18th September-2nd October New Orleans (Louisiana) Store Promotion: Import Fair, "Best of World", by Maison Blanche Co. (including British element) 19th September-2nd October Baltimore (Maryland) Store promotion: Import Fair by Hochschild, Kohn & Co. (including British element) 20th September-2nd October Chicago (Illinois) Store promotion: Carson, Pirie, Scott & Co. 21st-28th September New York Store promotion: Bloomingdale Bros. (Menswear) 22nd September-1st November Pittsburgh (Pennsylvania) Store promotion: Kaufmann's (Joint promotion of British and Italian goods) 27th September-6th November Rennes British Week (on local initiative) October New York Store Promotion: Abraham Strauss (Menswear) 4th-16th October Baltimore (Maryland) Store promotion: Import Fair by Hutzler Bros. Co. (including British element) 4th-18th October Hamilton, London, Toronto (7 stores) Store promotions: T. Eaton Co. 6th-16th October Edmonton, Calgary, Lethbridge Store Promotions: T. Eaton Co. 7th-16th October Regina, Brandon, Moose Jaw, Victoria, Vancouver Store Promotions: T. Eaton Co. 7th-23rd October Milan British Week 9th-17th October Birmingham (Alabama) Store promotion: Import Fair by Loveman, Joseph & Loeb (including British element) 10th-23rd October Breman British Week (on local initiative) 11th-15th October Boston (Massachusetts) Store promotion: W. Filene's Sons Co. (Menswear) Mid-October Richmond (Virginia) Store promotion: Thalhimer Bros. Inc. 11th-23rd October Moncton, Halifax Store promotions: T. Eaton Co. 12th-23rd October Omaha (Nebraska), Lincoln Store promotions: Import Fairs "Best 18th-30th October (Nebraska) of Europe" by J. L. Brandeis & Sons Inc., and Gold & Co. 1st-6th November San Francisco (California) Store promotion: I. Magnin & Co. (Fashion promotion) 21st-27th October Los Angeles (California) Store promotion: J. W. Robinson Co. End October Charlotte (North Carolina) Store promotion: J. B. Ivey & Co. 1st-11th November Toledo (Ohio) Store promotion: Lasalle & Koch Co. 1st-13th November Brussels Store promotion: Au Bon Marche Late 1965 Saskatoon Store Promotion: T. Eaton Co. No dates as yet Port Arthur T. Eaton Co. No dates as yet Oshawa T. Eaton Co. No dates as yet 1966 Hong Kong British Week 3rd-12th March Melbourne Store Promotion: Georges Ltd. March