§ 53. Mr. Mawbyasked the Postmaster-General, in view of the reduced revenue consequent on the ban on cigarette advertising on television, if he will reduce the 230W additional payments charged under Section 13(4) of the Television Act, 1964.
§ Mr. BennNo. It would be premature to consider varying the scale of the additional payments. The effect on advertising revenue of the ban will largely depend on how far the programme contractors attract other advertisements to replace the cigarette advertisements.