HC Deb 17 June 1965 vol 714 c89W
Mr. Francis Noel-Baker

asked the President of the Board of Trade if he will introduce legislation to control advertisements which rely for their effect upon the omission of relevant information or upon implications which are untrue rather than upon a direct mis-statement of facts.

Mr. Jay

No. But I hope in the new legislation to replace the Merchandise Marks Acts to make it an offence to include in advertisements false or misleading statements as to a wide range of trade descriptions relating to goods.