HC Deb 11 February 1965 vol 706 c116W
Mr. Ioan L. Evans

asked the President of the Board of Trade if he will give an estimate of the total expenditure on advertising in the United Kingdom for the latest available year, and of the total amount spent in the same year on sales promotion of all forms by British firms in overseas markets.

Mr. Darling

No official estimates are made. Advertising expenditure in the United Kingdom in 1963 is estimated by the Advertising Association to have been £501 million.

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