§ Mr. Deedesasked the Chancellor of the Exchequer what was the value of advertising by commercial television granted free and paid for to Government Departments and nationalised industries, respectively, during the last 12 months.
§ Mr. MacDermotThe cost of time bought for advertising by Government Departments on commercial television in the 12 months to 31st October, 1965 was about £700,000. As an indication of the value of free time, in the same period there were some 15,700 showings by I.T.A. companies of short public service304W films produced by the Central Office of Information. I have no information on the allocation of nationalised industries' advertising, which is a matter for their commercial judgment.