§ Sir J. Edenasked the Secretary of State for Defence to what extent, in his recent recruiting campaigns, he has given publicity to the excitement and adventure of Army life; and if he will make a statement.
§ Mr. RamsdenThe basic theme of our recruiting efforts is to show the Army as it is, giving a true and balanced picture of all aspects of Army life. Youth teams tell their civilian contemporaries about life in the Army, and our advertising lays stress on the personal experiences of serving soldiers. Excitement and adventure are frequently mentioned, both by the Youth teams and in the interviews with serving soldiers which feature in recent advertisements. But the main point is that as well as adventure the Army offers a worthwhile career to a young man.