HC Deb 01 July 1964 vol 697 cc209-11W
101. Mr. Boardman

asked the Minister of Transport what plans he has to increase the publicity over the Christmas and New Year period concerning the dangers of drinking and driving;

the limit most commonly applied on the Continent. Since this may entail an alteration to some existing vehicles used for the transport of cars, I propose to bring it into effect on 1st January, 1966.

and what is the estimated total cost of this publicity.

Mr. Marples

I would refer the hon. Member to the Answer I gave to my hon. Friend the Member for Weston-super-Mare (Mr. Webster) on 4th June, in which I announced my intention to launch a campaign to make people aware of the dangers of driving after drinking. The campaign will not be related specifically to Christmas or the New Year, although it will be given special emphasis during this period. The details of the campaign are still being worked out and the estimated cost is not yet available.