§ 1. Mr. Ridleyasked the Postmaster-General what is the estimated cost of the advertisements he is inserting in national newspapers to encourage people to write more letters; and what is the expected revenue to be derived there from.
§ Mr. MawbyAbout £150,000 for a campaign lasting 12 months. It is not possible to say what additional revenue these advertisements will bring in; but we think the calculated commercial risk we are taking in advertising in this way will pay off.