§ Mr. Greenwoodasked the Secretary to the Treasury what was the expenditure on advertising for each respective Government Department, measured both in the cost and in the number of column inches used, during the present financial year to the latest convenient date, in The Times, Guardian, Daily Express, Daily Herald, Daily Mail, Daily Mirror, Daily Telegraph, Daily Sketch, Morning Advertiser, New Daily, and Daily Worker, respectively.
§ Mr. du CannExpenditure by Government Departments on Press advertising, up to and including 31st December, 1962, was as follows: 117W
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Display advertising TABLE A Department The Times The Guardian Daily Express Daily Herald Daily Mail Daily Mirror Daily Telegraph Daily Sketch Col. Ins. £ Col. Ins. £ Col. Ins. £ Col. Ins. £ Col. Ins. £ Col. Ins. £ Col. Ins. £ Col. Ins. £ Central Office of Information expenditure on behalf of:— Admiralty … … 525 5,646 382 2,251 262 9,931 — — — — 995 30,617 1,112 22,260 50 480 Air Ministry … … 338 1,929 103 655 1,098 27,820 92 980 506 10,246 457 13,838 1,007 16,824 199 1,534 Charity Commission … … 66 678 — — 66 2,568 66 812 66 1,736 66 1,775 66 1,191 — — Export Credits Guarantee Department … … 195 2,546 195 1,240 358 13,260 — — 325 10,078 — — 390 7,320 — — Ministry of Health … … — — — — 128 4,147 96 1,207 128 3,527 96 2,822 104 1,920 — — Home Office … … 315 3,106 315 1,656 658 21,224 228 2,950 528 9,293 572 16,896 528 9,629 100 932 Public Trustee … … — — 99 1,811 — — — — — — — — 44 320 — — Scottish Office … … — — — — — — — — 46 112 — — — — — — War Office … … 325 2,716 231 1,503 48 1,522 144 1,523 44 1,124 834 30,715 487 8,782 4 510 National Savings Committee … … 330 3,300 330 1,980 528 20,000 528 6,336 528 13,520 486 14,040 495 8,700 480 3,480 Scottish Savings Committee … … — — — — 88 468 — — 20 30 — — — — — — Totals … … 2,094 19,921 1,655 11,096 3,234 100,940 956 11,432 2,191 49,666 3,466 110,703 4,233 76,946 833 6,936 Note: 1. No space was taken in the Morning Advertiser, New Daily or the Daily Worker during the period concerned. 2. The figures include departmental production costs. 3. These figures exclude expenditure by the Post Office. Semi-display and Classified Advertising
It is not possible without a disproportionate amount of work to break down this expenditure in the form requested and the figures below relate to expenditure by the Stationery Office on all semi-display and classified advertising undertaken by departments during the period concerned.
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TABLE B Department Expenditure £ Admiralty 47,122 Ministry of Agriculture, Fisheries and Food 8,721 Air Ministry 1,526 Ministry of Aviation 13,512 British Museum 22 Civil Service Commission 54,801 Colonial Office 7,306 Crown Estate Office 728 Customs and Excise 58 Education 895 Foreign Office 882 Forestry Commission 1,564 Friendly Societies Registry 85 General Register Office 455 Health 2,157 Home Office 4,287 Ministry of Housing and Local Government 3,937 Central Office of Information 379 Inland Revenue 813 Ministry of Labour 34,562 Land Registry 817 Lord Chancellor's Department 481 National Gallery 55 National Maritime Museum 15 Ordnance Survey 102 Ministry of Power 37 Privy Council Office 1 Prison Commission 16,212 Ministry of Public Building and Works 5,219 Public Trustee 18 Royal Mint 144 Office of the Minister for Science 27 Department of Scientific and Industrial Research 217 Stationery Office 6,938 Tate Gallery 80 Board of Trade 4,681
Department Expenditure £ Ministry of Transport 19,111 Department of Technical Co-operation 6,266 Treasury 311 Treasury Solicitor 5,273 War Damage Commission 55 War Office 32,682 Scottish Office 2,876 Department of Agriculture (Scotland) 3,429 Scottish Education Department 992 Scottish Home and Health 4,767 National Galleries (Scotland) 125 National Library (Scotland) 24 National Museum of Antiquities (Scotland) 31 Royal Scottish Museum 119 Registers of Scotland 162 £295,079 NOTE.—These figures exclude expenditure by the Post Office.