HC Deb 26 June 1962 vol 661 cc128-9W
48. Mr. Lipton

asked the Postmaster-General what report he has had from the Independent Television Authority about its new agreement with the tobacco manufacturers on future cigarette advertising.

Miss Pike

The Authority has informed my right hon. Friend of the completion of its study of the type and style of cigarette advertising on television. Modifications are being made to these advertisements, which will include the reduction or removal of those aspects of the advertising which could reasonably be taken to make a special appeal to young people. The Authority has had full co-operation from the tobacco manufacturers.