§ Mr. Frank Allaunasked the Postmaster-General if he will consult with the Independent Television Authority 108W with a view to introducing regulations, under Section 4 (4) of the Television Act, 1954, to add to the provisions of the Second Schedule to the Act a rule prohibiting the increase of sound volume during commercial advertisements.
§ Mr. BevinsThe Authority tells me that the level of sound is not increased during commercial advertisements: in fact the sound level of some individual advertisements is decreased. However, observation is kept on the overall noise effect of advertisements which in some cases may be due to the style of advertisement rather than to the sound itself. I do not consider it necessary to intervene.