HC Deb 20 June 1960 vol 625 c10W
61. Mr. Mayhew

asked the Minister of Defence the current cost of recruitment publicity for the armed Services; and the cost per person recruited.

Mr. Watkinson

The total estimated cost of recruitment publicity for the armed Services in the financial year 1959–60 was £1,206,245 which works out at £21 per person recruited.