§ Mr. Nabarroasked the Minister of Fuel and Power whether he will now publish, in synopsis, in the OFFICIAL REPORT, details of the new principles evolved by the appropriate committee of his Department for the avoidance of purely sales promotional advertising by the nationalised fuel and power industries; and how far these principles have been accepted, without reservation, by the industries concerned.
§ Mr. Geoffrey LloydThe principles referred to by my hon. Friend are that the nationalised fuel and power industries should avoid purely promotional86W advertising and that their publicity should be informative and educational. All three industries have accepted these principles subject to the settlement of detailed points raised on the application of the principles to particular forms of publicity.
§ Mr. Nabarroasked the Minister of Fuel and Power whether he is aware of Press advertisements by the Midlands Electricity Board telling householders that they can save their winter coals by burning electric space heaters; and whether his Departmental committee will now proscribe and cause such advertisements to be withdrawn as part of the policy of avoidance of purely sales promotional advertising by the nationalised fuel and power industries.
§ Mr. Geoffrey LloydI am in communication with the Midlands Electricity Board about this advertisement. The Committee referred to by my hon. Friend is a body to co-ordinate and agree principles to guide the Boards in their publicity arrangements.