§ 108. Mr. Redmayneasked the Minister of Fuel and Power when a statement on the fuel economy campaign as promised by him, will in fact be made.
§ Mr. RobensMy right hon. Friend promised in the debate in the House on Thursday, 1st February, 1951, that I would, when replying to the debate, make a statement about the fuel economy campaign. In the short time at my disposal I was not able to deal with this matter. The fuel economy campaign is being conducted through all the usual media which are available for publicity. Following my right hon. Friend's broadcast on 6th January a Press advertising campaign has been carried on and the gas and electricity industries are devoting space which they had booked for promotional advertising to the same theme as the Government's campaign. In addition, there is a poster campaign and the first posters appeared on the hoardings in the week beginning 29th January. Crown folio posters for display on works' notice boards, etc. were also distributed last week. The Cinematograph Exhibitors' Association have produced a one-minute trailer film for the Department and are distributing it to all the 5,000 cinemas of their members throughout the country.
A number of Press conferences have been held and will continue to be held as frequently as is justified by the position; at these conferences, in addition to information regarding output, consumption, stocks, etc., questions of fuel economy 194W are discussed. As a result of these conferences the Press have devoted considerable space to the coal situation and the need for economy in all forms of consumption of coal, gas and electricity. In addition, a number of papers have been conducting special features in the form of competitions, encouraging fuel economy in the home. I would like to take this opportunity of paying a tribute to the co-operation of the Press of all political views and to the Cinematograph Exhibitors' Association for their invaluable co-operation in this matter.