§ Mr. Piratinasked the Chancellor of the Exchequer what is the total sum spent by all Government Departments and bodies on advertising in the British Press in the financial year 1947–48; what is the estimated expenditure on advertising in the present financial year; and whether he will give the figures for the two financial years for "The Times," "Daily Express," "Daily Telegraph," "Daily Mail," "News-Chronicle," "Daily Mirror," "Daily Herald" and "Daily Worker" newspapers, respectively.
§ Sir S. CrippsFollowing is the information:
EXPENDITURE BY GOVERNMENT DEPARTMENTS ON ADVERTISING IN THE BRITISH PRESS IN THE FINANCIAL YEARS 1947/48 AND 1948/49 —— 1947/48 1948/49 (partly estimated) £ £ Total expenditure … 1,568,780 1,558,856 £ £ "The Times" … 21,834 20,244 "Daily Express" (a) … 30,883 28,583 "Daily Telegraph" … 14,674 10,434 "Daily Mail" (b) … 38,222 49,725 "News Chronicle" … 34,509 52,348 "Daily Mirror" … 21,380 25,804 "Daily Herald" … 37,228 43,460 "Daily Worker" … 7,434 3,925
The above figures include commission to the agents through whom the advertisements are placed.(a) Excludes expenditure on classified advertisements (1947/48, £1,055; 1948/49, £850) placed with the Express Newspapers group. It is impracticable to distinguish from these figures the expenditure attributable to advertisements in the "Daily Express".(b) Excludes expenditure on classified advertisements (1947/48, £860; 1948/49, £1,300) placed with the Associated Newspapers group. It is impracticable to distinguish from these figures the expenditure attributable to advertisements in the "Daily Mail".