HC Deb 19 February 1948 vol 447 c248W
Mrs. Ayrton Gould

asked the President of the Board of Trade whether he has had any progress report from the Working Committee set up by the Federation of British Industries to work out methods for achieving a reduction in the volume of advertisements by voluntary means.

Mr. H. Wilson

The Committee have drawn up and presented to me a plan of action which my right hon. and learned Friend, the Chancellor of the Exchequer and I regard as workmanlike. We have accordingly agreed, provided that the scheme is endorsed by a comprehensive number of trade bodies and individual concerns, to give it a trial for a year. During this time the Federation of British Industries will keep me fully informed of the working of the scheme and of the results achieved by it. Details of the scheme have been published by the Federation today.