§ 100. Sir C. Edwardsasked the Minister of Fuel and Power the cost of the advertising posters put up all over the country calling upon men to go into the mines; how many men have been recruited in consequence; and whether the men engaged in this advertising work will be directed to more productive work.
§ Mr. IsaacsI have been asked to reply. My right hon. Friend has no doubt in mind the large 16 sheet posters which are exhibited in selected areas throughout the country. These posters were first displayed during the week ended 22nd March, 1947, and the total cost from that date until 30th September, 1947, is estimated at £19,000. During that period approximately 51,000 men have been recruited to the industry. In my view, advertising is an important part of the campaign for recruitment to this vital industry and the question of directing the men engaged in this advertising to other work does not arise.